Here's Why You Can't Accept Love
The psychological patterns that make you push away what you desperately want
Welcome to issue #23 of LYB. Each week, I break down the psychology behind why you think, act, and feel the way you do - then show you how to change it. If you know someone this could help, share this post. It’s public for a reason.
Someone tells you they love you. Your immediate thought: “They don’t really know me.”
Someone compliments you. Your response: “Oh, this old thing?” or “I just got lucky.”
Someone wants to get close. You find reasons to create distance.
You say you want love. You say you want connection. But when it shows up, you reject it, downplay it, or sabotage it.
Not because you don’t want it. Because somewhere deep inside, you don’t believe you deserve it.
This isn’t a character flaw. It’s a learned pattern. And patterns can be unlearned.
Here’s why you can’t accept love - and how to finally let it in.
You don’t believe you’re lovable as you are
This is the deepest wound.
You’ve convinced yourself that you’re only lovable if you’re perfect. If you achieve enough. If you look good enough. If you’re successful enough. If you hide your flaws well enough.
The internal logic: “If they really knew me - my insecurities, my failures, my dark thoughts - they wouldn’t love me.”
So when someone expresses love, your brain rejects it as false information. “They don’t know the real me. They love the version I’m performing.”
Where this comes from:
Maybe your parents’ love felt conditional. You had to earn it through grades, behavior, achievement.
Maybe you were criticized more than celebrated. Your mistakes got attention, your wins got ignored.
Maybe you were taught that needing love was weakness. That self-sufficiency was strength.
Whatever the origin, you internalized: “I am not enough as I am.”
What happens: You perform instead of existing. You hustle for worthiness instead of accepting it. And when someone offers unconditional love, you think it’s a mistake.
The shift: Love isn’t something you earn through performance. It’s something you receive by being human.
You don’t have to be perfect. You have to be real.
You’re terrified of vulnerability
Love requires vulnerability. And vulnerability feels like danger to your brain.
When you let someone see the real you - the messy parts, the scared parts, the broken parts - you risk rejection.
The fear: “If I show them who I really am and they leave, it proves I was right all along. I’m unlovable.”
So you keep walls up. You share surface-level things but guard your deeper self. You let people get close but never all the way in.
The paradox: You want a deep connection but won’t risk the vulnerability required to create it.
You’re stuck in a double bind. Longing for intimacy while protecting yourself from it.
Where this shows up:
You deflect compliments instead of receiving them
You change the subject when conversations get emotionally deep
You joke when someone tries to be serious with you
You create conflict when things get too intimate
You leave before they can leave you
The truth: Vulnerability isn’t weakness. It’s the only path to real connection.
You can’t be loved for who you are if you never show who you are.
You’re addicted to earning love
If you grew up having to earn love, you’re now addicted to the chase.
The pattern:
Love that comes easily feels worthless
You’re attracted to people who are hard to reach
You feel most “alive” when you’re fighting for someone’s attention
When someone loves you freely, you lose interest
Why this happens: Your brain associates love with struggle. Easy love doesn’t match your internal template, so it feels fake or boring.
You’re not actually looking for love. You’re looking for the validation that comes from finally earning it from someone difficult.
The problem: You end up in relationships where you’re constantly proving yourself. Relationships where love is always conditional. Always just out of reach.
And when someone offers you stable, unconditional love? Your brain says: “This doesn’t feel right. Where’s the challenge? Where’s the drama?”
The shift: Stop confusing anxiety with chemistry. Stop confusing struggle with passion.
Real love shouldn’t feel like a fight. It should feel like coming home.
You expect abandonment
If you’ve been abandoned, betrayed, or deeply hurt before, your brain developed a defense mechanism: expect abandonment so it hurts less when it happens.
The logic: “If I assume everyone will leave, I won’t be surprised when they do.”
So when someone shows up consistently, your brain doesn’t trust it. “This is temporary. They’ll leave eventually. Everyone does.”
What you do unconsciously:
Test people repeatedly to see if they’ll stay
Push people away before they can leave on their own
Find “proof” they don’t really care
Create problems to validate your fear
Sabotage relationships when they get too good
The self-fulfilling prophecy: You expect abandonment, so you behave in ways that cause it, which confirms your belief that everyone leaves.
The pattern: You’re not protecting yourself from pain. You’re guaranteeing it.
The shift: Not everyone who came before is everyone who comes next.
Past abandonment is real. But projecting it onto people who’ve done nothing to deserve suspicion is unfair to them and destructive to you.
Someone has to break the cycle. It has to be you.
You’re punishing yourself
This one’s brutal but important.
Sometimes you reject love because you believe you don’t deserve it. Not in a vague way. In a specific, punitive way.
Maybe you did something you’re ashamed of. Maybe you hurt someone. Maybe you failed catastrophically. Maybe you hate parts of yourself.
The internal punishment: “I don’t get to be loved. I don’t get to be happy. I deserve to suffer.”
So when love shows up, you reject it. Not because you don’t want it. Because you believe accepting it would be wrong.
You’re serving yourself a life sentence for crimes only you remember.
Where this shows up:
You stay in relationships that hurt you (because you think you deserve it)
You reject relationships that would be good for you (because you don’t)
You feel guilty when things go well
You sabotage your own happiness
You punish yourself in ways no one else would
The truth: Whatever you did, whatever you think makes you unworthy, doesn’t disqualify you from love.
You’re human. Humans make mistakes. That doesn’t mean you deserve loneliness forever.
Forgive yourself. Not because you earned forgiveness. Because holding onto punishment serves no one.
How to start accepting love
This isn’t something you fix overnight. But here’s where to start:
1 - Notice your patterns
Track when you reject love or compliments. What do you say? What do you feel? What story are you telling yourself?
Awareness is the first step. You can’t change patterns you don’t see.
2 - Practice receiving
When someone compliments you, just say “thank you.” Don’t deflect. Don’t minimize. Don’t explain it away.
Feel the discomfort. Let it be there. Then let it pass.
You’re training your nervous system: “It’s safe to receive love.”
3 - Challenge your story
When your brain says “They don’t really love me,” ask: “Is that true? Or is that a story I tell myself?”
Usually, it’s a story. Question it.
4 - Be vulnerable in small ways
You don’t have to reveal your deepest traumas on the first date. But practice small moments of honesty.
“I’m nervous right now.” “That hurt my feelings.” “I really care about you.”
Small vulnerabilities build trust. In them and in yourself.
5 - Choose people who show up
Stop choosing people you have to convince to love you. Start choosing people who already do.
You don’t need more “potential.” You need consistency.
6 - Get help if you need it
If these patterns run deep, therapy helps. Seriously. There’s no shame in needing support to unlearn what took years to learn.
The permission you need
You are allowed to be loved.
Not someday when you’re perfect. Not after you fix yourself. Not when you finally achieve enough to “deserve” it.
Right now. As you are. Messy, imperfect, still figuring it out.
You don’t have to earn love. You don’t have to perform for it. You don’t have to be flawless to receive it.
You just have to let it in.
Stop rejecting the thing you want most. Stop pushing away people who care. Stop punishing yourself for being human.
You’re not too broken to be loved. You’re not too damaged. You’re not too much or too little.
You’re just scared. And that’s okay.
But don’t let fear decide your life.
Keep opening up,
-Dan
If this helped, tell us how - your comment could help someone else.



Very well organised. Another well written article, Dan! Congrats (again). I am trying to write an article about the same theme for some weeks now and still couldn’t seem to reach an end of this controverse idea. Again spot on! Thank you for that!
This could have been my story, and yes, I did get therapy. Now? After four years of dig down deep therapy, I've found myself and my own talents and creativity showed up. Yes, I am loved, and liked, and I love my life. Thank you for reminding me that what was isn't what is now.